
Advertisers Wasting Millions on “Made for Advertising” Sites
Another impactful report by Adalytics finds that hundreds of brands continue to have their ads observed on “Made for Advertising” websites. What can advertisers do now to better manage this wasted spend?

When marketing contract compliance meets internal audit
Ardit Bejko, Managing Director for North America at FirmDecisions, considers the very real benefits of a partnership between an Internal Audit team and an independent contract compliance expert.

Out of home boosts other media channels
Inés Miranda – Director at Ebiquity Iberia – presents new research data that show how out of home (OOH) media can provide a significant, incremental boost to other media channels.

Why Fast-Moving Consumer Goods brands need dedicated promotional effectiveness analytics
Principal consultant Steffen Kapffenstein makes the case for fast-moving consumer goods brands investing in dedicated analytics to optimise the effectiveness of their promotional spend.

Michelle Morgado Appointed Managing Director, UK & Ireland at Ebiquity
Ebiquity announces the appointment of Michelle Morgado as the new Managing Director for the UK and Ireland

Should ‘brand PPC’ be included in MMM econometric models?
Group Director Nic Pietersma weighs up the pros and cons of including brand ‘pay per click’ (PPC) advertising in econometric models of market mix modelling (MMM).