Are your advertising dollars being wasted on “Made for Advertising” (MFA) sites without your knowledge?
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The recent Adalytics study has sent shockwaves through the industry. The findings were nothing short of alarming! Despite widespread assumptions of minimal exposure to “Made for Advertising” (MFA) sites, the reality was starkly different. Are you tired of seeing your advertising dollars go to waste on “Made for Advertising” websites? Adalytics has uncovered shocking truths about the extent of this problem, and it’s time for advertisers to take action.
These platforms are designed primarily for arbitrage, featuring low-quality content and an excessive density of ad placements. Despite industry efforts to combat such deceptive practices, the Adalytics study found that 94% of major listed brands, including Fortune 500 companies, continue to have their ads served on MFA sites, both programmatically and through other channels.
At Ebiquity, we’re committed to empowering advertisers with actionable insights to optimize their ad spend and protect their brand reputation. We have partnered with Jounce, the leading provider of MFA lists, to help advertisers track exposure to MFA and eliminate this waste. Our comprehensive analyses shed light on hidden costs and reveal opportunities for enhanced efficiency and efficacy in advertising strategies.
Don’t let your advertising budget fall victim to deceptive practices. Partner with Ebiquity today and gain clarity and confidence in your media placements. Uncover the truth behind your ad spend.
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As we step into 2025, it’s clear that 2024 was a year of significant rapid shifts in the media landscape. From intensified regulatory pressures on major platforms to growing demand for brand responsibility, advertisers have faced no shortage of new challenges and opportunities. Below, we spotlight the key trends featured on Ebiquity Transmit in 2024 – and why they matter to you.
We are pleased to announce four strategic promotions to our Executive Leadership Team (ELT). These appointments underscore Ebiquity’s commitment to driving client success and shareholder value through Effective and Responsible Advertising (ERA). These leaders bring a wealth of experience, innovative thinking, and a shared dedication to delivering transformative outcomes for clients in an ever-evolving media landscape.
The use of artificial intelligence and machine learning in advertising is a hot topic right now and it was the focus of Ebiquity’s most recent Procurement Forum. Harvey Sarjant, our Director of Data & Tech, reports back on the event, billed as ‘Demystifying AI in media planning and buying’.
