Are your advertising dollars being wasted on “Made for Advertising” (MFA) sites without your knowledge?
Straight Digital talk – your burning questions answered! Watch webinar on demand
The recent Adalytics study has sent shockwaves through the industry. The findings were nothing short of alarming! Despite widespread assumptions of minimal exposure to “Made for Advertising” (MFA) sites, the reality was starkly different. Are you tired of seeing your advertising dollars go to waste on “Made for Advertising” websites? Adalytics has uncovered shocking truths about the extent of this problem, and it’s time for advertisers to take action.
These platforms are designed primarily for arbitrage, featuring low-quality content and an excessive density of ad placements. Despite industry efforts to combat such deceptive practices, the Adalytics study found that 94% of major listed brands, including Fortune 500 companies, continue to have their ads served on MFA sites, both programmatically and through other channels.
At Ebiquity, we’re committed to empowering advertisers with actionable insights to optimize their ad spend and protect their brand reputation. We have partnered with Jounce, the leading provider of MFA lists, to help advertisers track exposure to MFA and eliminate this waste. Our comprehensive analyses shed light on hidden costs and reveal opportunities for enhanced efficiency and efficacy in advertising strategies.
Don’t let your advertising budget fall victim to deceptive practices. Partner with Ebiquity today and gain clarity and confidence in your media placements. Uncover the truth behind your ad spend.
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Optimising media models, processes, data and technology strategies to achieve business objectives
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Greater transparency, governance, efficiency, and accountability of media investments
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Attribute, forecast and optimise investments to increase business outcomes and ROI
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Ensure financial and service delivery compliance as contractually agreed. Returning value owed
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Ebiquity’s completion of the IAB UK’s Environmental Sustainability FAQs marks a significant milestone in our journey towards sustainability. These FAQs serve as a comprehensive guide designed to make environmental credentials more accessible, providing a framework for companies to assess and improve their sustainability practices.
Made for Advertising (MFA) sites received 21% of all ad impressions and 15% of digital ad spend. Our Travis Lusk shared with The Media Leader valuable insights on the challenges publishers face in distinguishing themselves from low-quality ad mediums.
One particular challenge has recently emerged at the forefront of industry discussions: the proliferation of Made-for-Advertising (MFA) sites and its consequential digital media waste. Recently, Ebiquity digital experts led a webinar tackling the issue of Made-for-Advertising (MFA) sites.
