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Media investment governance

Media Investment Governance

Make your advertising spend work harder

The best media investment strategies are both effective and responsible. They drive business outcomes while upholding brand values. But without strong governance, performance suffers. Waste creeps in. Supply chains lose clarity. Partners aren’t held to account.

Ebiquity’s Media Investment Governance puts you firmly back in control – with the guardrails, visibility, and accountability needed to improve impact. With deep market expertise and robust data analysis, we help you maximise value, reduce risk, and strengthen your commercial position.

Why this matters

Without independent oversight, advertisers risk losing control over how budgets are managed, leading to wasted spend and missed opportunities to maximise impact. We ensure clients:

  • Gain full transparency into how your media investments are planned, executed, and reconciled.

  • Verify that the entirety of your budget is spent aligning with your strategic objectives and agreed best practices.

  • Reduce financial risk and protect your brand by holding all partners accountable to contract terms and performance standards.

  • Unlock opportunities to optimise future investments and achieve greater marketing effectiveness.

What we deliver

Improve ROI

Ensure every cent is optimised for business growth

Greater accountability

Hold agencies and partners to the right measures 


Data ownership

Uncover costs, track spend, inform decisions, and measure improvement

Governance best practice

Benchmark, govern, and evolve for sustained success

A unified approach to Media Investment Governance

Our suite of governance services ensures you get the most from your media, whether you need ongoing oversight or deep-dive analysis.
Each service can stand alone or integrate into a comprehensive governance framework, tailored to your business needs.

Digital media governance

Implement always-on digital governance to structurally maximise effective spend.

Retail media governance

Take control of retail media to drive incremental profit.

Streaming TV governance

Set and enforce the buying standards that improve investment impact.

Paid search forensic

Scrutinise paid search investments for maximum performance.

Environmental sustainability (CO2PM)

Minimise the environmental impact of your media investments.

Why Ebiquity?

Global Scale. Local Expertise.
Unmatched Value. 

Most global. Most local: 600+ media specialists in 18 countries means we combine central processes with local insights to give you greater insights.

Trillions of digital impressions scrutinised every year: Our analysis draws on the deepest data to create the sharpest insights

Proven expertise: We deliver an average digital value improvement of 21% for our clients

Let’s unlock the full potential of your media investment