What is ERA?

Effective  

Advertising has the power to drive true incremental business growth for brands. It is a critical investment for companies that seek to launch and grow their portfolio of brands and products. 

The ratio of effective advertising investments has plummeted, resulting from an increasing amount of wastage in the digital ecosystem and the abundant use of misaligned advertising KPIs. 

At Ebiquity, we ensure all drivers for true advertising effectiveness are understood, implemented and governed, delivering structural growth for our clients. 

Responsible 

Advertising investments must align with corporate objectives, regulations and ethical practice. As an industry of over $1 trillion in annual global expenditures, advertising has an outsized effect on society and planet Earth. 

Investments in advertising constitute a means of economic empowerment for recipients, and the credibility of established brands lends status to the content their ads appear next to. Therefore, brand advertisers are de facto both king makers and king breakers, holding the power to affect the growth and influence of media owners, platforms and other intermediaries in the advertising ecosystem. 

Responsibility is of critical importance, not in the least to mitigate severe brand risk, but also because of the significant direct footprint of advertising on our societies and ecosystems.  

All the work we do at Ebiquity—from our consulting services to our media investment governance solutions, and our scaled marketing effectiveness assessments to our contract compliance reviews—is designed and delivered with a simple over-arching objective in mind: 

To help our clients make the right decisions that ensure Effective & Responsible Advertising.