News & Insights

What do agency cost reductions mean for advertisers? 
Ebiquity Appoints David Swaebe as Head of Growth, Americas
The Verification Imperative: Why Digital OOH’s Future Depends on Accountability
The rebundling era: How holding companies are reuniting media and creative to meet the demands of modern marketing 
LHF advertising after the watershed: Early winners, exits and ROI implications for UK TV
Ebiquity Appoints David Muldoon as Global Managing Director of Marketing Transformation
Why Streaming TV’s ROI challenge is an opportunity (if you get governance right) 
Four ways to make Marketing Mix Modelling work for your business 
Evolving the media operating model: Insights from Mars’ Transformation
How the Omnicom–IPG Merger Impacts Marketers