News & Insights Archives - Ebiquity

News & Insights

The Verification Imperative: Why Digital OOH’s Future Depends on Accountability

The rebundling era: How holding companies are reuniting media and creative to meet the demands of modern marketing

LHF advertising after the watershed: Early winners, exits and ROI implications for UK TV

Ebiquity Appoints David Muldoon as Global Managing Director of Marketing Transformation

Why Streaming TV’s ROI challenge is an opportunity (if you get governance right)

Four ways to make Marketing Mix Modelling work for your business

Evolving the media operating model: Insights from Mars’ Transformation

How the Omnicom–IPG Merger Impacts Marketers

The art of great creative: Celebrating 2025’s standout adverts

Streaming is television, and it’s time we treated it that way