In the press: 7 trends that show 2020 will be a make-or-break year for marketers
Jed Meyer, Managing Director, North America
Monday, January 6, 2020
In 2020, there could be ample opportunities for marketers to prove their worth as developing strong brands becomes paramount. Many notable brand stewards, pushed too far toward the performance and cost-oriented side of the business in recent years, creating disastrous results.
Jed Meyer, Ebiquity's North American Managing Director, says:
Companies that focus too much on the short term and ignore the investment in the long-term brand often will pay a price. Prioritizing the brand will be crucial to cut through the noise and best digital disruptors. A lack of sturdy brand vision and values can also amplify marketing failures, which are under a harsher spotlight in the age of social media."
Read the 7 trends that show 2020 will be a make-or-break year for marketers here.
First featured 06/01/2020.