In the Press: Ad quality rises to the top of the agenda for media agency reviews
by Ebiquity Marketing
Friday, February 1, 2019
A view from Laetitia Zinetti, on media agency reviews, has been featured in Digiday.
In this article, Laetitia highlights that, as advertisers are moving to hybrid in-house models, she believes they will increasingly turn to consultancies, which have been “beating the digital transformation drum for years,” to help them set up, implement and even run parts of their in-house media operations.
To read the article in full on Digiday, please click here.
First featured on 30/01/2019