In the Press: As Snap Fights for Ad Dollars, Content Creators Reckon With ROI

by Christian Polman, Group Chief Strategy Officer
Thursday, September 19, 2019

Snapchat's parent company Snap is having its comeback moment, their most recent earnings report says the majority of their users are 18-34 and they reach three-quarters of 13- to 34-year-olds in the U.S. But as some media companies and advertising agencies pointed out, not all companies are trying to reach young audiences.

Despite concerns about short view times and high-production cost, Snap is providing an audience for brands that want to reach Gen Z and Millennials.

Christian Polman, Chief Strategy Officer, Ebiquity says:

Snap has a distinct advantage of attracting a young and difficult-to-reach audience and have recently demonstrated they can grow their audience with attractive customer experiences."

 

To read the article in full in Cheddar, please click here.

First featured on 19/09/2019.