In the Press: Effie Awards UK Announces 2018 Winners, Reveals Inaugural Grand Effie Winner
Tuesday, September 25, 2018
Lidl UK's and TBWA\London's "How Lidl Grew A Lot" is named as the Effie UK's first Grand Effie Winner.
The Grand Effie winner for the most effective marketing communications effort of the year was awarded to Lidl UK and TBWA\London, with contributing leading marketing and media consultancy Ebiquity and agency Starcom, for "How Lidl Grew A Lot."
TBWA\London's Chief Strategy Officer, Anna Vogt, commented;
“Winning the Grand Effie for shifting shoppers’ perceptions is a real testament to the strength of our creative and strategic chops. We are incredibly proud of the work we have delivered for Lidl over the past 5 years.”
To read the article in full on Effie's website, please click here.
First featured: 19/09/2018