The BBC and ITV are in the concluding phase of talks to establish a strategic partnership to bring a new streaming service to UK audiences, BritBox. The move is a response to developments in the sector, where Netflix, Amazon and Sky’s NOW TV have led the charge to meet growing consumer demand in the UK for streaming services.

The increasing penetration of subscription streaming services is a global phenomenon that has only just begun reshaping the TV ad market in the UK.

Our recent report ‘TV at the tipping point’, where we evaluate key trends in linear TV and consider the implications for the future of TV advertising appears in WARC.

To read the article in full on WARC, click here.

First featured: 28/02/2019.

Read more about our TV at the Tipping Point here