The streaming landscape has been mainly dominated by Netflix, but its reign may be starting to falter. Apple, Warner Media and NBC Universal have all unveiled plans to launch streaming services. But it is Disney Plus – a new family-focused platform from the world’s largest entertainment company – that will have Netflix executives behind the sofa.

Disney Plus will launch in November and, at $6.99 per month, will undercut Netflix’s cheapest plan. The media giant has enjoyed rocketing box office figures thanks to investment in franchises such as Avengers, The Lion King and Toy Story, and subscribers to Disney Plus will enjoy on-demand access to all of these hits.

Christian Polman, Chief Strategy Officer, Ebiquity says:

Given the deep library of high quality and in-demand content, Disney Plus is in pole position to take on other streaming providers. Its content for younger audiences may prove to be a further differentiator that makes them a ‘must have’ streaming service for families.”

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First featured on 07/08/2019.