Ensure your marketing investments deliver maximum business impact

What we do

We use advanced analytics to help you maximise the business impact of your marketing investments. Whether pricing, promotions, creative, in-store retailing, or paid media, we help you understand how these contribute to sales and profit, and how to capitalise on their impact.  We also apply predictive analytics and machine learning to help you improve commercial forecasting and understand the real drivers of sales, be they advertising, competitor activity, or even changes in the weather. Welcome to the age of evidence-based marketing. 

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How we do it

Marketing Mix Modelling

Understand and optimise the impact of marketing spend of business performance

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Attribution

Understand the value of your key customer touchpoints and path to purchase

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Brand Equity Modelling

Understand the true value of long-term marketing investment

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Test & Learn

Measure incremental impact robustly

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Explore our other analytics services

Digital Analytics

Key People

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Mike Campbell

Head of International Effectiveness , London

Mike leads Ebiquity’s International Effectiveness Practice, helping brands to optimise marketing investments across multiple markets. He is based in our London office. Prior to joining Ebiquity, he spent 12 years as MD of Ninah Consulting’s London office and global head of its FMCG Centre of Excellence, working with Nestlé, Diageo, and General Mills.

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Jonathan Fox

Head of Effectiveness, Sydney

With a degree in Mathematics and Economics, Jonathan originally joined Ebiquity’s London Analytics team in 2015, specialising in retail and FMCG. He moved to Ebiquity Australia to lead delivery of the AU$1m study on the payback of Australia’s advertising investment for ThinkTV, published in 2017.

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An Rui Chew

Director of Effectiveness, Singapore

An-Rui Chew leads Ebiquity’s Effectiveness practice in Asia, helping clients to optimise media and marketing spend and drive business performance. Before rejoining Ebiquity in his second spell with the firm, he led modelling and optimisation projects for P&G, Coca Cola, and KFC across the Asia Pacific region while a director in Mediacom’s regional business science team.

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Nick Pugh

Head of Effectiveness, London

Nick leads Ebiquity’s UK Effectiveness division, helping clients in FMCG, retail, financial services, and travel enhance return on investment. He developed Ebiquity’s pioneering TestMatch service, and has been part of the group since 2003. Before he joined Ebiquity, he completed a PhD in optimisation methods.