Ensure your marketing investments deliver maximum business impact
What we do
We use advanced analytics to help you maximise the business impact of your marketing investments. Whether pricing, promotions, creative, in-store retailing, or paid media, we help you understand how these contribute to sales and profit, and how to capitalise on their impact. We also apply predictive analytics and machine learning to help you improve commercial forecasting and understand the real drivers of sales, be they advertising, competitor activity, or even changes in the weather. Welcome to the age of evidence-based marketing.
How we do it
Marketing Mix Modelling
Understand and optimise the impact of marketing spend of business performance
Understand the value of your key customer touchpoints and path to purchase
Brand Equity Modelling
Understand the true value of long-term marketing investment
Test & Learn
Measure incremental impact robustly
Head of International Effectiveness , London
Mike leads Ebiquity’s International Effectiveness Practice, helping brands to optimise marketing investments across multiple markets. He is based in our London office. Prior to joining Ebiquity, he spent 12 years as MD of Ninah Consulting’s London office and global head of its FMCG Centre of Excellence, working with Nestlé, Diageo, and General Mills.
Head of Effectiveness, Sydney
With a degree in Mathematics and Economics, Jonathan originally joined Ebiquity’s London Analytics team in 2015, specialising in retail and FMCG. He moved to Ebiquity Australia to lead delivery of the AU$1m study on the payback of Australia’s advertising investment for ThinkTV, published in 2017.
Director of Effectiveness, Singapore
An-Rui Chew leads Ebiquity’s Effectiveness practice in Asia, helping clients to optimise media and marketing spend and drive business performance. Before rejoining Ebiquity in his second spell with the firm, he led modelling and optimisation projects for P&G, Coca Cola, and KFC across the Asia Pacific region while a director in Mediacom’s regional business science team.
Head of Effectiveness, London
Nick leads Ebiquity’s UK Effectiveness division, helping clients in FMCG, retail, financial services, and travel enhance return on investment. He developed Ebiquity’s pioneering TestMatch service, and has been part of the group since 2003. Before he joined Ebiquity, he completed a PhD in optimisation methods.