Ensure your marketing investments deliver maximum business impact

What we do

We use advanced analytics to help you maximise the business impact of your marketing investments. Whether pricing, promotions, creative, in-store retailing, or paid media, we help you understand how these contribute to sales and profit, and how to capitalise on their impact.  We also apply predictive analytics and machine learning to help you improve commercial forecasting and understand the real drivers of sales, be they advertising, competitor activity, or even changes in the weather. Welcome to the age of evidence-based marketing. 

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How we do it

Marketing Mix Modelling

Understand and optimise the impact of marketing spend of business performance

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Attribution

Understand the value of your key customer touchpoints and path to purchase

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Brand Equity Modelling

Understand the true value of long-term marketing investment

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Test & Learn

Measure incremental impact robustly

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Explore our other analytics services

Digital Analytics

Key People

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Mike Campbell

Head of International Effectiveness , London

Mike leads Ebiquity’s International Effectiveness Practice, helping brands to optimise marketing investments across multiple markets. He is based in our London office. Prior to joining Ebiquity, he spent 12 years as MD of Ninah Consulting’s London office and global head of its FMCG Centre of Excellence, working with Nestlé, Diageo, and General Mills.

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Nick Pugh

Head of Effectiveness, London

Nick leads Ebiquity’s UK Effectiveness division, helping clients in FMCG, retail, financial services, and travel enhance return on investment. He developed Ebiquity’s pioneering TestMatch service, and has been part of the group since 2003. Before he joined Ebiquity, he completed a PhD in optimisation methods.