April 2020 - Page 2 of 2 - Ebiquity

In the press: Maintaining share of voice is key in recessions

Press

In the press: Maintaining share of voice is key in recessions

Christian Polman noted that not just maintaining but increasing adspend during a recession can lead to “substantially higher market share” in the post-crisis period.

April 14, 2020

In the press: Birds Eye avoids freezing its branding efforts during lockdown

Press

In the press: Birds Eye avoids freezing its branding efforts during lockdown

The frozen food brand Birds Eye has chosen to create a new and relevant campaign rather than going dark during the current coronavirus outbreak.

April 8, 2020

In the press: ‘The rule book has been ripped up’: agencies rethink pitching during coronavirus slowdown

Press

In the press: ‘The rule book has been ripped up’: agencies rethink pitching during coronavirus slowdown

Advertisers are grappling with a new reality for 2020, leading to a cut in budgets and delay in any major marketing decisions.

April 7, 2020

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