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France – Unprecedented drop in the advertising market in 2020
At the very least, the French advertising market is set to fall by 23% in 2020, according to estimates drawn up by France Pub and Irep ¬associated with Kantar Media.
At the very least, the French advertising market is set to fall by 23% in 2020, according to estimates drawn up by France Pub and Irep ¬associated with Kantar Media.
UK businesses could claw back £550million of lost profit in 2020 by reallocating their marketing spend, according to leading independent marketing and media consultancy, Ebiquity.
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