contract compliance trends
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Advertisers Benefit from $1.8Bn in Media Returns and Greater Transparency

Expert Insights from FirmDecisions. With global advertising spend reaching $1.631 trillion in 2023 and projected to grow by 7.7% in 2024 (PQMedia), the importance of rigorous contract compliance auditing has never been clearer. Our recent audits uncovered $1.8 billion in potential returns for advertisers, putting real money back in their pockets.

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Overfitting
Blog

We need to talk about overfitting

In this latest edition of our blog The Wheelhouse, Group Director Nic Pietersma considers the issue of overfitting – building statistical models that contain too many variables. Spoiler alert: while this article is a little more technical and in-depth than usual, it is also practical and straightforward.

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