September 2024 - Ebiquity

paid search challenges

Blog

Paid Search: The Challenges in Cost, Control and Counsel

Paid search remains a crucial part of the advertising mix, expected to account for 28.6% of total global ad spend in 2024, or $276 billion (eMarketer). Yet, search is often one of the least scrutinised channels.

September 9, 2024

Overfitting

Blog

We need to talk about overfitting

In this latest edition of our blog The Wheelhouse, Group Director Nic Pietersma considers the issue of overfitting – building statistical models that contain too many variables. Spoiler alert: while this article is a little more technical and in-depth than usual, it is also practical and straightforward.

September 2, 2024

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Paid Search: The Challenges in Cost, Control and Counsel

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