Month: December 2024
Blog

Demystifying AI in Media Planning and Buying 

The use of artificial intelligence and machine learning in advertising is a hot topic right now and it was the focus of Ebiquity’s most recent Procurement Forum. Harvey Sarjant, our Director of Data & Tech, reports back on the event, billed as ‘Demystifying AI in media planning and buying’.

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December 11, 2024
Blog

The Art of Great Creative: Celebrating 2024’s Standout Adverts

In this December edition of The Wheelhouse, Alexandra Voss, Effectiveness Director at Ebiquity, wraps up the year with a look back at some of 2024’s most memorable adverts. Drawing on insights from Ebiquity’s effectiveness expertise, this piece celebrates the art of great advertising and highlights what makes these standout creatives a recipe for success.

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December 9, 2024
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