February 2025 - Ebiquity

Press

The Rise of Retail Media: How It Became a $150bn Industry

Retail media’s meteoric rise shows no signs of slowing, with projections indicating it will surpass the value of traditional and connected TV advertising combined within the next four years.

February 5, 2025

Blog

The Hawks and Doves of Marketing Effectiveness

In the first edition of The Wheelhouse for 2025, Nic Pietersma, Group Director at Ebiquity, delves into the contrasting roles of hawks and doves in marketing effectiveness.

February 3, 2025

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January 9, 2025

The 2024 Recap: Ebiquity Transmit in Review

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January 7, 2025

Ebiquity Strengthens Executive Leadership Team with Four Strategic Promotions

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December 11, 2024

Demystifying AI in Media Planning and Buying

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Blog News & Insights

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December 9, 2024

The Art of Great Creative: Celebrating 2024’s Standout Adverts

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Blog News & Insights

Two sides of marketing effectiveness

October 29, 2024

The Two Sides of Marketing Effectiveness

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October 28, 2024

2025 HFSS Advertising Ban: The Impact and Essential Strategies for UK Advertisers

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October 22, 2024

Ebiquity Joins Ad Net Zero to Accelerate Sustainability in Global Advertising

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Blog News & Insights

Is combining different channels efficient?

October 7, 2024

Is Combining Different Channels Efficient?

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contract compliance trends

September 18, 2024

Advertisers Benefit from $1.8Bn in Media Returns and Greater Transparency

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Overfitting

September 2, 2024

We need to talk about overfitting

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EU AI act update

August 1, 2024

How Advertisers Should Navigate the EU AI Act and Ensure Compliance

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July 1, 2024

Balancing long-term and short-term

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June 3, 2024

Profit Ability 2: The killer slide that very nearly flew beneath the radar

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May 7, 2024

Handing over MMM data like a professional

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News & Insights Press

Thinkbox Profitability 2 study

April 25, 2024

Profit Ability 2: The new business case for advertising

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Blog News & Insights

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April 22, 2024

Enhancing Sustainability in Digital Advertising: A Step Forward with IAB UK’s Environmental Sustainability FAQs

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April 9, 2024

Row over MFA label for publishers hits boiling point

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March 25, 2024

Unveiling Made for Advertising and Digital Media Waste

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Blog News & Insights

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March 13, 2024

Advertisers Wasting Millions on “Made for Advertising” Sites

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March 8, 2024

When marketing contract compliance meets internal audit

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March 4, 2024

Out of home boosts other media channels

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February 5, 2024

Why Fast-Moving Consumer Goods brands need dedicated promotional effectiveness analytics

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February 1, 2024

Why the third-party cookie is being deprecated?

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December 11, 2023

Should ‘brand PPC’ be included in MMM econometric models?

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November 29, 2023

Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities.

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November 13, 2023

8 ways to build credibility in marketing effectiveness

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November 7, 2023

Unveiling 2024: Key insights into global advertisers media budget

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October 18, 2023

Ebiquity launches ‘Ebiquity Transmit’ – A Game-Changer in Media Intelligence  

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October 12, 2023

Indicators of a Flourishing Media Agency Partnership: What to Look For

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October 2, 2023

How Fit-For-Purpose Marketing Effectiveness Drives Business Results

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agency selection

September 20, 2023

Reimaging Agency Selection: Why is now a good time to go to pitch?

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marketing automation

September 4, 2023

‘Always-on’ Analytics: The Pros and Cons of Automation in Marketing Mix Modelling

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August 23, 2023

Unlocking the Path to Marketing Excellence – The Journey to Effective Strategies

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August 21, 2023

YouTube Advertising: Are Children’s Policies Being Violated?

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August 17, 2023

Rigorous Performance-Related Fee management: the key to harmonious agency relationships

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August 15, 2023

The 5 key challenges to overcome in Paid Search

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August 7, 2023

Insourced, outsourced or hybrid? What’s the best model for marketing effectiveness?

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tv ad revenue

July 21, 2023

Where next for TV ad revenue?

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ebiquity viewerslogic partnership

July 18, 2023

Ebiquity Partners with ViewersLogic to Enhance Media Investment Analysis Platform with Valuable Consumer Behaviour Insights

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July 17, 2023

The health of media agency networks, implications for brands

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July 10, 2023

Reflections on ANA Advertising Financial Management Conference and New Contract

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Bayesian Media Mix Modelling

July 3, 2023

Bayesian Media Mix Modelling: Cure-all or caveat emptor?

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June 30, 2023

The changing face of Performance-Related Fees in media agency agreements

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June 29, 2023

ANA’s new & improved Media Agency Contract Template: What you need to know

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June 29, 2023

Google Antitrust: Results of Adalytics’ Advertising Spend Study

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June 28, 2023

Driving Change: Tackling ANA’s $20Bn in Media Waste

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June 21, 2023

Why now is a good time for advertisers to review agency performance-related fees

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June 12, 2023

How to calculate effective share of voice – is the JPJ curve still relevant today?

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June 7, 2023

Time to get serious about creative and production contracts

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ana advertising financial conference

May 23, 2023

Mastering financial best practices and embracing change

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May 23, 2023

How can you optimise your influencer spend?

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May 11, 2023

Made for advertising sites: How AdTech vendors can contribute to decarbonisation through

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May 2, 2023

Ebiquity delivers a strong performance in 2022

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April 28, 2023

Measuring carbon footprint: Ebiquity CEO discusses progress and opportunities in APAC

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April 26, 2023

Ebiquity’s commitment to creating a better media world

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March 28, 2023

Expect more agency reviews and media account pitches in China in 2023

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February 22, 2023

Top brands are abandoning Twitter advertising because they fear a public backlash

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Creating a Better Media World, Together

February 16, 2023

Ebiquity becomes signatory to EU Code of Practice on Disinformation

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February 2, 2023

A Puff of Carbon Dioxide

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Macro-economic outlook for brands in the era of uncertainty

October 17, 2022

Macro-economic outlook for brands in the era of uncertainty

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February 5, 2025

The Rise of Retail Media: How It Became a $150bn Industry

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Blog News & Insights

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February 3, 2025

The Hawks and Doves of Marketing Effectiveness

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Nicola Chatterton Sievers

January 27, 2025

Ebiquity announces Nicola Chatterton-Sievers as the new Managing Director of Ebiquity France and Belgium.

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paul murphy anz managing director

January 21, 2025

Ebiquity announces appointment of Paul Murphy as Managing Director of its Australia and New Zealand business.

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