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Advanced TV - Everything you need to know

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With advertising spending following consumer behaviours, the Advanced TV landscape has rapidly grown. By 2026, Advanced TV advertising spend is expected to reach $242 million in the US. So, it’s important that advertisers are equipped to properly control their investment in this new, rapidly growing, market.

This guide identifies the challenges and shares good practice for brands seeking to secure optimal return on investment from Advanced TV.

You can now join Ebiquity’s ATV program to gain full transparency into your ATV supply chain and ensure adherence to best practice; across programmatic and Direct.

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