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Evolving the media operating model: Insights from Mars’ Transformation
Media leaders are planning for turbulence in 2026 but not retreat. The latest Global Media Budget Survey from Ebiquity and
January 13, 2026
We offer cutting-edge Media Training courses designed to empower professionals like you with the knowledge and skills needed to excel in the dynamic world of media. With a perfect blend of theory and practical learning, you’ll gain a deep understanding of the media marketplace, both traditional and digital.
We value your insights and preferences, which is why we invite you to participate in a brief survey. We will be starting our Media Training courses this winter. Course details below.
Description
Media owners, agencies, technology providers, trading dynamics & the digital marketplace.
Course Content
This is training with a good mix of theory and practice. Training participants will be presented with:
Description
TV (incl ATV, BVOD), Radio (incl dig), Print/Mags, OOH & Cinema.
Course Content
Training participants will be presented with:
Description
Digital display, Digital Video, Paid Social, Paid Search, Programmatic trading.
Course Content
Training participants will be presented with:
Description
A practical guide to creating the most comprehensive media brief for your agency.
Course Content
This is a practical session whereby participants will write a media brief, which will be critiqued and debated with the group
Description
How to make your budget work as hard as possible in each channel.
Course Content
This is a practical session whereby participants will with Ebiquity experts to critique and improve a sample media plan
Media leaders are planning for turbulence in 2026 but not retreat. The latest Global Media Budget Survey from Ebiquity and
The completion of the Omnicom-IPG merger creates the world’s largest agency group by revenue and marks a significant moment of
Welcome to The Wheelhouse, where we discuss critical topics for marketers who want to maximise advertising effectiveness. Alexandra Voss, Effectiveness