Media benchmarking

Media Benchmarking

Turn media costs into competitive advantage

Even the best strategies need broader market context. Without benchmarking, you can’t know for certain what good looks like – or whether your media buying is truly competitive.

Ebiquity’s Media Benchmarking gives you the clarity to hold your buying to the right standards, close performance gaps, and make every investment more effective.

Why it matters

Many advertisers believe they’re buying competitively – but without comparative analysis, there’s no way to be sure. Benchmarking is essential to:

Understand how your media cost and value compare to peers
Identify performance gaps and eliminate inefficiency
Hold agencies accountable to clear and competitive expectations
Track progress continuously, not just once a year

What we deliver

Quantify performance gaps:

Uncover how your media is performing versus market, plan, and past periods.

Drive competitive buying

Identify where cost savings or quality improvements can be made.

Inform buying strategy:

Benchmark insights directly support agency partner reviews and buying decisions.

Create accountability

Transparent reporting drives improvement among internal teams and external partners.

Track progress over time

Monitor both your evolution and the wider market to stay ahead of the curve.

Real-world impact

How we do it

Our benchmarking combines automation, unparalleled scale, and expert insight to deliver fast, actionable results – globally consistent, locally relevant.

Each service can stand alone or integrate into a comprehensive governance framework, tailored to your business needs.

Cost and quality benchmarking across TV and digital

Benchmarks are adjusted for all key variables – from audience and ad formats to placement and platform – for true like-for-like comparison.

Global consistency, local insight

Centralised reporting with local analysis ensures insights are relevant, actionable, and focused where you need them most.

Powered by automation technology

Our benchmarking platform processes data continuously, enabling quarterly or half-yearly reporting with full visibility into cost, quality, and progress.

Collaborative, expert-led approach

Our practitioners work closely with your teams and agencies to contextualise findings and support adoption of recommendations.

Why Ebiquity?

Global Scale. Local Expertise. Unmatched Value.

Unmatched scale and experience $55bn+ media spend analysed annually across 123 countries and all major channels.

The most robust, like-for-like benchmarks Normalised for all relevant variables, offering fair, reliable comparison at both global and market level.

Proven results Our clients consistently identify double-digit value opportunities and deliver measurable improvement cycle after cycle.

End-to-end visibility and consistency Transparent processes, structured data, and a single global methodology mean you always know where you stand.

Profit Ability 2: The new business case for advertising

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