Better decisions start with evidence. TestMatch is Ebiquity’s structured solution for marketing incrementality testing, proving the impact of media investments and showing what truly drives growth.
By precisely matching test and control groups, TestMatch delivers decision-grade results in weeks, not months – giving you the confidence to scale what works, stop what doesn’t, and justify investment with evidence your CMO and CFO can trust.
Advertisers face constant challenges that other measurement approaches cannot always answer in time. Platform proliferation is further complexing the questions marketers face:
Without a robust test-and-learn approach, budgets are wasted, opportunities are missed, and strategic confidence erodes.
Structured incrementality testing matters because it:
Evidence translated into clear recommendations - act with confidence, scale proven results, stop waste.
Results translated directly into ROI and profit, expressed in terms the board understands.
Run tests in weeks, not months, enabling agile, low-risk investment decisions.
Pinpoint the impact of variables such as creative length, buying objective, or campaign frequency.
Understand direct and halo effects across brands, categories, and sales channels - from e-commerce to brick-and-mortar.
Proven effectiveness expertise
Award-winning marketing effectiveness team designs and delivers structured testing programmes to the world’s leading advertisers.
Rigorous, independent methodology
Our proprietary matching technology reduces error and ensures results stand up to scrutiny.
Speed and agility
Decision-ready insights delivered in weeks – embedding a test-and-learn culture without unnecessary risk.
Seamless integration
As the leader in media investment analysis and audit, we help you complete the ROI equation by linking testing to broader media governance.
Better decisions start with evidence. TestMatch is Ebiquity’s structured control testing solution, proving the incremental impact of media and marketing, and giving advertisers fast, reliable clarity on which strategies, creatives, or channels truly drive growth.
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