Created in partnership with the Association of Canadian Advertisers
Clear, fair contracts are the foundation of effective client–agency relationships. Yet many advertisers face risk from unclear terms, opaque practices, and outdated agreements. With more spend moving into digital, the need for strong governance and transparency has never been greater.
This guide, produced with the ACA, gives marketers the tools to secure better contracts, strengthen accountability, and protect every dollar invested in media.
The guide offers a comprehensive, evidence-based approach to media agency contracting, including:
Why unclear MSAs and remuneration models can create commercial and reputational risk
How proprietary media, programmatic transparency, and digital guardrails impact accountability
What leading advertisers do to safeguard payments, rebates, and data management
Why robust audit rights are essential to ensure compliance and financial recovery
Download the guide today to strengthen your agency contracts and invest with confidence.
Equip yourself with the data, benchmarks, and strategic insights needed to navigate the evolving advertising landscape.
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