Ebiquity’s recent findings from their ‘Payback Australia’ study, has been featured in ThinkTV’s latest booklet ‘The Revolution will be Televised’.
The booklet explores how evidence is mounting for the effectiveness of TV advertising, bringing you up-to-date with everything ThinkTV know about the power of TV, and TV advertising.
ThinkTV draw emphasis on Ebiquity’s recent analysis of three years of raw sales and campaign data from 21 brands with a collective spend of more than $500 million. The study showcases that TV is almost twice as efficient as the next media channel when indexed across the economy’s biggest sectors: fast moving consumer goods (FMCG), automotive, finance and ecommerce.
Richard Basil-Jones, Managing Director, Ebiquity Asia-Pacific comments;
“There have been various studies done around the world on ROI by media channel, and what is clear is that TV is at the top”.
To read ThinkTV’s latest booklet, please click here.
