Contact

In the Press: A golden age for television advertising

In the Press: A golden age for television advertising

A point of view from Nick Pugh, Head of Effectiveness, Ebiquity Analytics, on why TV is in its golden age has been featured on Mediatel Newsline. 

In this article Nick says you should ignore the ‘doom-mongers’ that disregard TV advertising as an effective medium, highlighting the misconceptions and actual channel performance are very different realities. 

Nick goes on to give five reasons why TV is in such rude health. 

To explore these five reasons and the article in full, please click here. 

First featured: 25/09/2018

 

 

Ebiquity Insights

Equip yourself with the data, benchmarks, and strategic insights needed to navigate the evolving advertising landscape.

All insights
guides
The Guide to Contract Compliance Auditing in China
Read more
ARTICLE
From measurement to management: the emerging role of MMM
June 11, 2026
Read more
guides
The Business Case for Responsible Media
Read more
Blog media transparency
ARTICLE
Ten Years Later, Media Transparency Is Still Broken. Here’s What Marketers Need to Do About It.
June 8, 2026
Read more
FD influencer piece - larger image
ARTICLE
Influencer marketing spend is growing. Are your controls keeping up?
June 2, 2026
Read more
research
Inside China: Solving a media market not built for international brands 
A comprehensive analysis of China's media ecosystem, with actionable strategies to optimise international advertising investment.
Read more
agency cost reductions
ARTICLE
What do agency cost reductions mean for advertisers? 
March 12, 2026
Read more
ARTICLE
Ebiquity Appoints David Swaebe as Head of Growth, Americas
March 9, 2026
Read more