In the Press: America’s Big Tech reform will benefit the world

Tim Hussain, Managing Principal, Ebiquity Tech, discusses the US government plan to pass the mooted changes to Big Tech regulation, has been featured in the Financial Times.

As the US looks to bring in some of the protections of the EU’s General Data Protection Regulation, Tim argues that “while there’s an argument that this is just the US playing catch-up with the global privacy and consumer leadership shown by the EU, these changes will make it much harder for many global companies to delay taking the necessary steps to give customers control”.

He highlights that “these businesses need to look beyond their revenues and share price and aim to conform to the highest global standards”.

To read the article in full on the Financial Times website, click here. 

First featured: 11/01/2019.

Ebiquity Insights

Equip yourself with the data, benchmarks, and strategic insights needed to navigate the evolving advertising landscape.

Understanding Connected TV
ISBA and Ebiquity’s latest report provides practical guidance to help brands make informed decisions about CTV investments. 
Media Investment in 2025: Three Trends to Watch
The key changes shaping the advertising landscape and how to navigate them
What the Omnicom-IPG Merger Means for Brands
How will this merger affect your media investments, agency relationships, and regional strategies?
Maximizing ROI in the Fragmented Landscape of Retail Media
Clear, actionable strategies to help advertisers maximise retail media returns
Briefing for Effectiveness: A Simple Best Practice Guide
A set of frameworks and processes, empowering you to create briefs that prioritize effectiveness
2024 Media Predictions: A Year of Transformation
Ebiquity’s 2024 Media Predictions analyses the key trends that will shape advertising in 2024