Mark Gay


Mark is our Chief Client officer, based in the UK. After an initial introduction to marketing on the client side, Mark moved into the field of media analysis and consultancy over 20 years ago and has grown from an entry level position to becoming a true leader in the field. Mark was previously a Global Client partner at Ebiquity working closely with a small group of our largest clients, developing pioneering and value adding solutions encompassing all of the Ebiquity expertise across Media management and Measurement, Advanced Analytics and Tech-Advisory.

Mark started out in the consultancy field in the late 90’s in the business then called simply Media Audits (which was later acquired by Accenture) soon leading key UK accounts and subsequently the entire UK analysis division, before moving to Fairbrother Lenz Eley (FLE) in 2004. At FLE Mark led the International Business, working then with major international clients who still retain his counsel today. He was part of the management team at FLE which sold the business to Ebiquity in 2012 and then managed the integration of the two teams in 2013 and beyond.


  • Ebiquity, Head of International Media, Global Client Partner.
  • FLE Media, International
  • Media Audits, UK