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James Chapman

Why Streaming TV’s ROI challenge is an opportunity (if you get governance right) 
Four ways to make Marketing Mix Modelling work for your business 
Evolving the media operating model: Insights from Mars’ Transformation
How the Omnicom–IPG Merger Impacts Marketers
The art of great creative: Celebrating 2025’s standout adverts 
Streaming is television, and it’s time we treated it that way 
Codifying expertise: The key to unlocking AI’s full potential
Comcast’s Potential Acquisition of ITV’s Broadcast Business 
ERA26: The future of Effective and Responsible Advertising 
The model works. Does your story? Tim Harford’s rules for effective MMM storytellingÂ