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James Chapman

How the Omnicom–IPG Merger Impacts Marketers
The art of great creative: Celebrating 2025’s standout adverts 
Streaming is television, and it’s time we treated it that way 
Codifying expertise: The key to unlocking AI’s full potential
Comcast’s Potential Acquisition of ITV’s Broadcast Business 
ERA26: The future of Effective and Responsible Advertising 
The model works. Does your story? Tim Harford’s rules for effective MMM storytelling 
Why Ebiquity is a Founding Member of the Ad Context Protocol
Have you been influenced yet? What the first IPA Influencer ROI study reveals 
What’s happening with Linear TV ROI in Europe?Â