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James Chapman

Codifying expertise: The key to unlocking AI’s full potential
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Comcast’s Potential Acquisition of ITV’s Broadcast Business 
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ERA26: The future of Effective and Responsible Advertising 
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The model works. Does your story? Tim Harford’s rules for effective MMM storytelling 
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Why Ebiquity is a Founding Member of the Ad Context Protocol
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Have you been influenced yet? What the first IPA Influencer ROI study reveals 
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What’s happening with Linear TV ROI in Europe? 
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Ebiquity appoints Deanson Lee as General Manager for Southeast Asia
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The limits of AI in Marketing Mix Modelling 
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FirmDecisions doubles China team amid rising demand for transparency and media accountability
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