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James Chapman

The limits of AI in Marketing Mix Modelling 
FirmDecisions doubles China team amid rising demand for transparency and media accountability
Ebiquity strengthens Americas leadership
When audit meets ambition: why independent oversight still matters 
Ebiquity Recognised as a Top Media Consulting Firm in the UK with Prestigious Silver Award
What’s the difference between a good effectiveness partner and a great one? 
How can AI improve our digital media operations? 
In defence of … spend on the right-hand side 
AI in Advertising: What AI Means for Advertisers Today
Diminishing returnsÂ