Helping a top 10 global FMCG advertiser take control of the digital ecosystem

Objectives

Our client was seeking global insight into their digital supply chain to ensure better governance, inform decision making, eliminate waste and increase value across markets.
The key programme objectives are:

• Create Full transparency in digital media
• Clear supply strategy for high-quality inventory
• Move from blind reach to reach with purpose
• Eliminate waste to increase net sales value

Our Approach

Ebiquity works with the client media team, Business Units, and agency partners to:

• Build and manage an always on Digital Media Governance Programme, designed to incentivise more efficient and controlled trading
• Timely, actionable insights across all business units and brands, powered by automation and source data
• Structured, rules based methodology for best practice digital trading with quantified recommendations and ongoing monitoring of business impact

Business Impact

During our Digital Media Governance programme, we designed and rolled out a standardised governance framework. We created and quantified a value roadmap of actions to drive improvement throughout the year.

To ensure improvement is delivered across BUs, we created a global steering committee with agency partners. Our framework and analysis identified 19% value opportunity in the first year and has created targets for efficiency improvement.

To further drive incremental value, we continue evolve the digital governance programme and value levers to drive further sophistication.