Improving digital value optimisation for Ooredoo

Objectives

Ooredoo QSC is a Qatari multinational telecommunications company headquartered in Doha. Ooredoo provides mobile, wireless, landline, and content services with a market share in domestic and international telecommunication markets, and in business and residential markets.

As part of its programme to drive excellence in digital media programme management, Ooredoo wanted to increase effectiveness and efficiency across all areas of its digital media investments.

Our Approach

Ebiquity worked with Ooredoo’s central team, local market OPCOs, and agency partners to enhance and implement a set of global Governance Principles designed to measure and improve the optimisation value of digital media investments.

Powered by automated data extracted directly from source, covering display, social, video, search and programmatic media, Ooredoo’s new robust digital governance framework generates actionable real-time insights across all markets, services and campaigns with a complete overview of digital efficiency and effectiveness across markets.

Business Impact

Our future focused digital governance solution covered an in-depth assessment of Ooredoo’s digital media investments across six key markets. We delivered a Microsoft Azure-based Media Data Vault with a Power BI interface to drill down on the optimisation opportunities for all six markets using previous year’s data as the baseline.

The programme uncovered a 22% optimisation opportunity in Ooredoo’s digital media investments with actionable recommendations for each channel.

Ooredoo plan to roll out the digital governance programme in more markets.