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ERA26: The future of Effective and Responsible Advertising

Have you been influenced yet? What the first IPA Influencer ROI study reveals

The limits of AI in Marketing Mix Modelling

When audit meets ambition: why independent oversight still matters

What’s the difference between a good effectiveness partner and a great one?

How can AI improve our digital media operations?

In defence of … spend on the right-hand side

AI in Advertising: What AI Means for Advertisers Today

Diminishing returns

The Rise of Influencer Agency Acquisitions

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