Blog

Can econometrics prove the value of influencers?
Coronavirus and the media and marketing world
Why Media Measurement Must Change
Opinion: Diversity: the key to meaningful brand growth
Opinion: The new rules of influencer marketing
Accenture’s withdrawal from media auditing and management services
Opinion: Building relationships, sharing insights and strengthening bonds
CES 2020: industry analysis
Ebiquity acquires digital media monitoring firm Digital Decisions
2020 vision: five predictions for marketing in the year ahead to fuel brand building