Overfitting
Blog

We need to talk about overfitting

In this latest edition of our blog The Wheelhouse, Group Director Nic Pietersma considers the issue of overfitting – building statistical models that contain too many variables. Spoiler alert: while this article is a little more technical and in-depth than usual, it is also practical and straightforward.

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Blog

Handing over MMM data like a professional 

In this latest edition of The Wheelhouse blog series, group Director Nic Pietersma considers what should happen when, as invariably happens, relationships come to a natural end. He focuses on improving handover between one MMM provider and the next, in the best interests of the advertisers.

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Blog

Unveiling Made for Advertising and Digital Media Waste 

One particular challenge has recently emerged at the forefront of industry discussions: the proliferation of Made-for-Advertising (MFA) sites and its consequential digital media waste. Recently, Ebiquity digital experts led a webinar tackling the issue of Made-for-Advertising (MFA) sites.

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