The use of artificial intelligence and machine learning in advertising is a hot topic right now and it was the focus of Ebiquity’s most recent Procurement Forum. Harvey Sarjant, our Director of Data & Tech, reports back on the event, billed as ‘Demystifying AI in media planning and buying’.
In this December edition of The Wheelhouse, Alexandra Voss, Effectiveness Director at Ebiquity, wraps up the year with a look back at some of 2024’s most memorable adverts. Drawing on insights from Ebiquity’s effectiveness expertise, this piece celebrates the art of great advertising and highlights what makes these standout creatives a recipe for success.
Ebiquity is pleased to announce the appointment of Ruben Schreurs as the Group’s Chief Executive Officer, effective immediately. Ruben’s appointment marks the logical next step in the Group’s strategic journey to become a tech-enabled and scalable business, driving profitable growth and improving client experience and shareholder value.
Ebiquity is pleased to announce the appointment of Thomas Koch as Managing Director of Ebiquity DACH, effective immediately. Thomas joins Ebiquity with over 25 years of experience in the media industry across agency, consultancy, and AdTech businesses.
In this latest edition of The Wheelhouse, Client Partner Ben Maslen explores how brands can improve ROI through within-channel optimisation. Drawing on Thinkbox’s Profit Ability 2 study, he highlights practical steps to reduce inefficiencies within digital media and close the ROI gap. As digital channels now dominate media strategies, Maslen explains why fine-tuning investment within these channels is essential for sustainable growth.
In a statement released on 12th September, Public Health Minister Andrew Gwynne signalled the new Labour government’s intention to proceed with legislation introducing a 9pm watershed on TV advertising, and a total ban on online advertising for HFSS (High Fat Salt Sugar) foods and drinks. We cover the key details, impact and essential strategies from the 2025 HFSS Advertising Ban.
Ebiquity, a world leader in media investment analysis, is excited to announce its inclusion in Ad Net Zero’s Chartered Steering Group (CSG), reinforcing its commitment to advancing sustainability in the global advertising industry. This partnership reflects Ebiquity’s dedication to Creating a better media world, together and marks an important step in its efforts to reduce the environmental impact of media and advertising.
As brands aim to make their messaging stronger by combining different media channels, they must also be cautious of overexposure, which can lead to diminishing returns. This blog examines how to maximise impact while avoiding the pitfalls of over-saturating audiences.
Expert Insights from FirmDecisions. With global advertising spend reaching $1.631 trillion in 2023 and projected to grow by 7.7% in 2024 (PQMedia), the importance of rigorous contract compliance auditing has never been clearer. Our recent audits uncovered $1.8 billion in potential returns for advertisers, putting real money back in their pockets.
Paid search remains a crucial part of the advertising mix, expected to account for 28.6% of total global ad spend in 2024, or $276 billion (eMarketer). Yet, search is often one of the least scrutinised channels.
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