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The limits of AI in Marketing Mix Modelling 
When audit meets ambition: why independent oversight still matters 
What’s the difference between a good effectiveness partner and a great one? 
How can AI improve our digital media operations? 
In defence of … spend on the right-hand side 
AI in Advertising: What AI Means for Advertisers Today
Diminishing returns 
The Rise of Influencer Agency Acquisitions
Less Healthy Foods Update UK – What You Need to Know 
The 2024 Recap: Ebiquity Transmit in Review