Blog Archives - Page 2 of 25 - Ebiquity

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Is Combining Different Channels Efficient?

Advertisers Benefit from $1.8Bn in Media Returns and Greater Transparency

Paid Search: The Challenges in Cost, Control and Counsel

We need to talk about overfitting

Balancing long-term and short-term

Enhancing Marketing Skills: WFA Knowledge Spotlights initiative

Profit Ability 2: The killer slide that very nearly flew beneath the radar

Handing over MMM data like a professional

Enhancing Sustainability in Digital Advertising: A Step Forward with IAB UK’s Environmental Sustainability FAQs

The business case for ad budgets – in language the business understands