Blog
Bayesian Media Mix Modelling: Cure-all or caveat emptor?
Welcome to the Wheelhouse, a series of blogs from Ebiquity’s Marketing Effectiveness team. The “Bayesian versus traditionalist” tribal conflict has
July 3, 2023
Category: Blog
Blog
The changing face of Performance-Related Fees in media agency agreements
In the increasingly complex marketing ecosystem, it’s important that advertisers regularly revisit and remind themselves of the fundamental principles of
June 30, 2023
Blog
ANA’s new & improved Media Agency Contract Template: What you need to know
Although the ANA media agency contract template is based on American law and tailored to the unique commercial nuances of
June 29, 2023
Blog
Driving Change: Tackling ANA’s $20Bn in Media Waste
The ANA recently published the first look of their Programmatic Media Supply Chain Transparency study. While global open-web programmatic media
June 28, 2023
Blog
Why now is a good time for advertisers to review agency performance-related fees
This new guide has been designed to help advertisers review and – where necessary – reset Performance-Related Fees. Thanks to
June 21, 2023
Blog
How to calculate effective share of voice – is the JPJ curve still relevant today?
Welcome to the Wheelhouse, a new series of blogs from Ebiquity’s Marketing Effectiveness team. Priya Patel, Group Director at Ebiquity,
June 12, 2023
Blog
Time to get serious about creative and production contracts
By Federica Bowman, Global CEO at FirmDecisions Focus on media has paid off Over the past decade, many of the
June 7, 2023
Blog
Mastering financial best practices and embracing change
As brands around the world come to terms with the next normal – post-pandemic, with geopolitical uncertainty, and in an age of high interest rates and inflation – the ANA’s 2023 Advertising Financial Management conference earlier this month came at a most opportune moment.
May 23, 2023
Blog
How can you optimise your influencer spend?
Influencer marketing is an ever-growing market and has become a norm for reaching new audiences on a personal level, but how can you be sure you are getting the best value and setting best practice within your guidelines?
May 23, 2023
Blog
Ebiquity delivers a strong performance in 2022
Ebiquity announces that its annual report and accounts for the year ended 31 December 2022 has been published.
May 2, 2023
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