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News & Insights

Opinion: In search of a new cookie jar: what Google’s decision means
In the press: Commercial TV’s decline is faster than we thought, but no one knows what’s next
Opinion: Diversity: the key to meaningful brand growth
In the press: Netflix and the multiple revenue stream, or will OTT ever learn to love advertising?
Opinion: The new rules of influencer marketing
Accenture’s withdrawal from media auditing and management services
In the press: Accenture to close media auditing and pitching: is less industry oversight better than a conflict?
In the press: Four WFA partner predictions for 2020
In the press: AA/Warc: Industry analysis
In the press: Why marketers must look beyond cookies and rethink data in the 2020s