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News & Insights

Can econometrics prove the value of influencers?
Coronavirus and the media and marketing world
In the press: Google, Facebook, and Other Ad Platforms Not Immune to Coronavirus
In the press: ‘Ruthlessly planning ahead’: Male agency execs on balancing work and family in the age of coronavirus
In the press: One-word answers with Jed Meyer
Why Media Measurement Must Change
In the press: Is the future of the Big Six advertising agencies under threat?
Opinion: An advertiser’s agony amid the coronavirus conundrum
Opinion: In search of a new cookie jar: what Google’s decision means
In the press: Commercial TV’s decline is faster than we thought, but no one knows what’s next