News & Insights

2025 HFSS Advertising Ban: The Impact and Essential Strategies for UK Advertisers
Ebiquity Joins Ad Net Zero to Accelerate Sustainability in Global Advertising 
Is Combining Different Channels Efficient?
Advertisers Benefit from $1.8Bn in Media Returns and Greater Transparency
Paid Search: The Challenges in Cost, Control and Counsel
We need to talk about overfitting
X, Led by Elon Musk, Brings Antitrust Lawsuit Against Advertisers Over Alleged Boycott 
How Advertisers Should Navigate the EU AI Act and Ensure Compliance
Google’s decision to keep third-party cookies in Chrome – Ad world is relieved but sceptical. 
Balancing long-term and short-term