Blog
Michelle Morgado Appointed Managing Director, UK & Ireland at Ebiquity
Ebiquity announces the appointment of Michelle Morgado as the new Managing Director for the UK and Ireland
January 25, 2024
Category: News & Insights
Press
Incumbents struggle to retain media accounts in China amid slowdown
New research by Ebiquity reveals a significant shift in the Chinese advertising market, with 81% of media pitches awarded to new agencies in the first nine months of 2023.
December 18, 2023
Blog
Should ‘brand PPC’ be included in MMM econometric models?
Group Director Nic Pietersma weighs up the pros and cons of including brand ‘pay per click’ (PPC) advertising in econometric models of market mix modelling (MMM).
December 11, 2023
Blog
Ebiquity & GOA Marketing join forces to revolutionise Paid Search advertising
Ebiquity announces strategic partnership with GOA Marketing, a pioneering paid search specialist company known for its innovative fusion of automation and consultancy services.
November 30, 2023
Press
Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities.
Ruben Schreurs examined an early version of the Adalytics report and shared his insights.
November 29, 2023
Blog
Global Advertisers Show Optimism in 2024 Media Investment Strategies
Earlier this month, Ebiquity published the results of the 2024 Annual ‘Media Budgets Survey’ in partnership with the World Federation of Advertisers (WFA).
November 23, 2023
Blog
8 ways to build credibility in marketing effectiveness
Eight-point action plan designed to make marketing effectiveness a key driver of better business performance
November 13, 2023
General
Unveiling 2024: Key insights into global advertisers media budget
The annual Ebiquity & WFA media budgets survey reveals the strategic planning and budgetary intent of global advertising leaders.
November 7, 2023
Press
Domino’s Success: Leveraging Data with Ebiquity’s Marketing Effectiveness Model
Domino’s CMO, Sarah Barron, offers insights into the company’s journey to success, highlighting the central role played by Ebiquity in enhancing their marketing effectiveness efforts and ensuring strategic allocation of every marketing dollar.
October 30, 2023
Press
Most of the world’s biggest advertisers have stopped buying ads on Elon Musk’s X, exclusive new data shows
Data from marketing consultancy Ebiquity suggests most big advertisers have stopped spending on X. Ebiquity works with 70 of the top 100 advertisers. Just 2 of those advertised on X last month. X CEO Linda Yaccarino and Elon Musk recently stated that 90% of its big advertisers had returned.
October 24, 2023
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