Blog

Balancing long-term and short-term

In this latest edition of our blog The Wheelhouse, Director Gavin Desir makes the case for building econometric models that balance both the long-term and short-term impact of marketing investment. He puts a particular emphasis on taking proper account of the long-term impact which many – particularly digital-first, attribution-based – models tend to overlook.

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WFA Knowledge Spotlights
Blog

Enhancing Marketing Skills: WFA Knowledge Spotlights initiative  

Knowledge Spotlights is a new series of courses by WFA aiming to enhance the skills of emerging marketing leaders, helping them thrive in the ever-changing digital landscape. Ebiquity, along with other founding partners, is proud to spearhead this initiative, focusing on establishing a robust foundation for better marketing in the rapidly evolving and influential Asia Pacific region.

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Blog

Handing over MMM data like a professional 

In this latest edition of The Wheelhouse blog series, group Director Nic Pietersma considers what should happen when, as invariably happens, relationships come to a natural end. He focuses on improving handover between one MMM provider and the next, in the best interests of the advertisers.

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Press

Row over MFA label for publishers hits boiling point

Made for Advertising (MFA) sites received 21% of all ad impressions and 15% of digital ad spend. Our Travis Lusk shared with The Media Leader valuable insights on the challenges publishers face in distinguishing themselves from low-quality ad mediums.

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