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News & Insights

How Advertisers Should Navigate the EU AI Act and Ensure Compliance
Google’s decision to keep third-party cookies in Chrome – Ad world is relieved but sceptical. 
Balancing long-term and short-term
Enhancing Marketing Skills: WFA Knowledge Spotlights initiative  
Profit Ability 2: The killer slide that very nearly flew beneath the radar 
Handing over MMM data like a professional 
Profit Ability 2: The new business case for advertising
Enhancing Sustainability in Digital Advertising: A Step Forward with IAB UK’s Environmental Sustainability FAQs 
Row over MFA label for publishers hits boiling point
The business case for ad budgets – in language the business understandsÂ