News & Insights Archives - Page 5 of 47 - Ebiquity

News & Insights

Why Fast-Moving Consumer Goods brands need dedicated promotional effectiveness analytics

Why the third-party cookie is being deprecated?

Michelle Morgado Appointed Managing Director, UK & Ireland at Ebiquity

Incumbents struggle to retain media accounts in China amid slowdown

Should ‘brand PPC’ be included in MMM econometric models?

Ebiquity & GOA Marketing join forces to revolutionise Paid Search advertising

Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities.

Global Advertisers Show Optimism in 2024 Media Investment Strategies

8 ways to build credibility in marketing effectiveness

Unveiling 2024: Key insights into global advertisers media budget