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Ebiquity Joins Ad Net Zero to Accelerate Sustainability in Global Advertising 

Ebiquity, a world leader in media investment analysis, is excited to announce its inclusion in Ad Net Zero’s Chartered Steering Group (CSG), reinforcing its commitment to advancing sustainability in the global advertising industry. This partnership reflects Ebiquity’s dedication to Creating a better media world, together and marks an important step in its efforts to reduce the environmental impact of media and advertising.

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Google’s decision to keep third-party cookies in Chrome – Ad world is relieved but sceptical. 

Google has announced it will not eliminate third-party cookies in Chrome, surprising many in the ad industry who were sceptical but expected the change due to Google’s previous commitments, despite multiple delays since 2020. Google attempted to ease concerns with grants and meetings, but doubts persisted, especially after recent tests of Google’s Privacy Sandbox alternatives failed to reassure stakeholders.

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Row over MFA label for publishers hits boiling point

Made for Advertising (MFA) sites received 21% of all ad impressions and 15% of digital ad spend. Our Travis Lusk shared with The Media Leader valuable insights on the challenges publishers face in distinguishing themselves from low-quality ad mediums.

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