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Google’s decision to keep third-party cookies in Chrome – Ad world is relieved but sceptical.

Profit Ability 2: The new business case for advertising

Row over MFA label for publishers hits boiling point

Unravelling the AI Puzzle in Media Agencies: Striking the Balance Between Cost Efficiency and Revenue Models

Why the third-party cookie is being deprecated?

Incumbents struggle to retain media accounts in China amid slowdown

Ebiquity & GOA Marketing join forces to revolutionise Paid Search advertising

Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities.

Unveiling 2024: Key insights into global advertisers media budget

Domino’s Success: Leveraging Data with Ebiquity’s Marketing Effectiveness Model