Increase digital media value throughout the year​ with Nestlé

Objectives

Nestlé need to create governance, value and efficiency from digital media spend across multiple business units, whilst holding agency partners accountable to targets and the Nestlé Global Digital Accountability Plan.

Our Approach

Ebiquity works with the Nestlé UK media team, Business Units, and agency partners to:

• Define and implement a multi-year Digital Media Governance Programme, designed to incentivise more efficient and best practice trading​
• Timely, actionable insights across all business units and brands, powered by automation and source data​
• Structured, rules based methodology for best practice digital trading with quantified recommendations and ongoing monitoring of business impact​

Business Impact

Nestlé’s Digital Media Governance programme governs all digital media spend, consistently driving improvements and minimising wastage.

In year 1, we identified a value opportunity of 10% of digital spend. 30% of this opportunity had already been realised in H1 the following year through effective change management – working directly with the agency teams to redirect spend to better-performing placements.

To drive incremental value with Nestlé, we are evolving the digital governance programme and value levers to drive further sophistication.