The 2026 Media Budgets Reports provide the clearest picture yet of advertiser priorities across 17 markets, based on insights from over 500 respondents representing enterprise brands around the world. Developed in partnership with the WFA and in-country advertiser trade bodies, we have created 15 market reports to benchmark global and local trends, track year-on-year shifts, and understand the key priorities for marketers.
The market reports are complemented by an interactive dashboard, allowing you to explore the data that matters most to you.
Participating markets:
Global, Australia, Canada, France, Germany, India, Italy, Japan, New Zealand, Pakistan, Portugal, South Africa, Turkey, Switzerland, UK
