The ROI of resilience: Advertising through economic uncertainty

An essential guide for marketers and procurement leaders planning for uncertain economic times.

When the economy stumbles, how should brands respond? Slashing media spend may feel safe, but history and data say otherwise.

In this essential guide from Ebiquity, in partnership with the World Federation of Advertisers (WFA), we cut through the chaos and deliver practical, evidence-backed advice to help marketers and procurement leaders turn market turbulence into long-term brand growth.

Why cutting spend could cost you more: Brands that maintain presence during downturns gain disproportionate market share when recovery hits.
7 reasons to advertise now: From falling media costs to lasting brand effects—see why a downturn is a strategic opportunity.
How to optimise, not just reduce: Use advanced econometrics to reallocate spend, maximise ROI, and drive better outcomes—without increasing your budget.
Govern agency relationships wisely: Ensure transparency on fees, resourcing, and inventory media usage when scrutiny matters most.
8 action points for marketers: From measurement recalibration to smarter buying, the guide delivers tactical steps that improve results fast.

Access the full whitepaper today

Download now

Find out more about how our Grow services can help you achieve your marketing goals.

Ebiquity Insights

Equip yourself with the data, benchmarks, and strategic insights needed to navigate the evolving advertising landscape.

Codifying expertise: The key to unlocking AI’s full potential

November 25, 2025

research

The 2026 Media Budgets Report

Comcast’s Potential Acquisition of ITV’s Broadcast Business

November 18, 2025

From data chaos to strategic clarity: the metrics that matter

November 10, 2025

ERA26: The future of Effective and Responsible Advertising

November 3, 2025

The model works. Does your story? Tim Harford’s rules for effective MMM storytelling

November 3, 2025

Why Ebiquity is a Founding Member of the Ad Context Protocol

October 21, 2025

Have you been influenced yet? What the first IPA Influencer ROI study reveals

October 16, 2025

Profit Ability 2: The new business case for advertising

Work at Ebiquity

Ebiquity Transmit