Skip to content

The ROI of resilience: Advertising through economic uncertainty 

An essential guide for marketers and procurement leaders planning for uncertain economic times.

When the economy stumbles, how should brands respond? Slashing media spend may feel safe, but history and data say otherwise.

In this essential guide from Ebiquity, in partnership with the World Federation of Advertisers (WFA), we cut through the chaos and deliver practical, evidence-backed advice to help marketers and procurement leaders turn market turbulence into long-term brand growth.

Guide - The ROI of Resilience: Advertising through uncertainty
  • Why cutting spend could cost you more: Brands that maintain presence during downturns gain disproportionate market share when recovery hits.
  • 7 reasons to advertise now: From falling media costs to lasting brand effects—see why a downturn is a strategic opportunity.
  • How to optimise, not just reduce: Use advanced econometrics to reallocate spend, maximise ROI, and drive better outcomes—without increasing your budget.
  • Govern agency relationships wisely: Ensure transparency on fees, resourcing, and inventory media usage when scrutiny matters most.
  • 8 action points for marketers: From measurement recalibration to smarter buying, the guide delivers tactical steps that improve results fast.

Access the full whitepaper today

Download now

Find out more about how our Grow services can help you achieve your marketing goals.

Ebiquity Insights

Equip yourself with the data, benchmarks, and strategic insights needed to navigate the evolving advertising landscape.

guides
2026 Media Predictions: What matters most for the year ahead
The art of great creative: Celebrating 2025’s standout adverts 
December 17, 2025
Streaming is television, and it’s time we treated it that way 
December 16, 2025
Codifying expertise: The key to unlocking AI’s full potential
November 25, 2025
research
The 2026 Media Budgets Report
Comcast’s Potential Acquisition of ITV’s Broadcast Business 
November 18, 2025
From data chaos to strategic clarity: the metrics that matter 
November 10, 2025
ERA26: The future of Effective and Responsible Advertising 
November 3, 2025