ISBA and Ebiquity’s latest report provides practical guidance to help brands make informed decisions about CTV investments. 

The $13 billion merger of Omnicom Group and Interpublic Group (IPG) signals a major shift in the global advertising landscape, creating the largest holding company to date. While this development introduces opportunities, it also raises critical challenges for advertisers.

The media industry will continue to evolve rapidly in 2025, presenting both opportunities and challenges for advertisers. 

The key changes shaping the advertising landscape and how to navigate them

How will this merger affect your media investments, agency relationships, and regional strategies?

Clear, actionable strategies to help advertisers maximise retail media returns