Search in 2026 is being defined by AI, automation and zero-click behaviour. This guide helps senior teams safeguard governance, strengthen measurement and protect performance.

ISBA and Ebiquity’s latest report provides practical guidance to help brands make informed decisions about CTV investments. 

The $13 billion merger of Omnicom Group and Interpublic Group (IPG) signals a major shift in the global advertising landscape, creating the largest holding company to date. While this development introduces opportunities, it also raises critical challenges for advertisers.