ISBA and Ebiquity’s latest report provides practical guidance to help brands make informed decisions about CTV investments. 

The key changes shaping the advertising landscape and how to navigate them

How will this merger affect your media investments, agency relationships, and regional strategies?

Clear, actionable strategies to help advertisers maximise retail media returns

A set of frameworks and processes, empowering you to create briefs that prioritize effectiveness

Ebiquity’s 2024 Media Predictions analyses the key trends that will shape advertising in 2024

Reimagine your media agency selection process for success in today’s dynamic landscape

We’ve partnered with the WFA and the IPA to identify the core components of marketing effectiveness

Ensure full transparency in return for fair remuneration and protect your best interests

New guidance on media agency contracts in China, in partnership with the WFA.